iT Factor Agency is a blossoming, boutique Public Relations firm based in Los Angeles that focuses on the Entertainment & Lifestyle Industries. In addition to PR, iT Factor Agency offers event planning/management, branding, and image consulting services. We are very “hands on” and work intimately with our clients to assure major attention to detail to guarantee that all of their needs are met. We pride ourselves on the fact that the majority of our clients are referrals. We specialize in working with up-and-coming talent that we feel has the “iT Factor,” to establish a positive public image and brand. Our motto is “Either you have iT or you don’t.”