Satisfied customers may or may not refer your business. Without a referral campaign, your referrals are generated out of sheer luck. By creating a campaign, you provide both an incentive to your current customers to spread the word and a reward for the prospects that take the offer. Your referral marketing campaign is the platform that encourages customers to engage with their contacts about your business, service or product. It offers an incentive that will not only grab your customer’s attention but also spark an interest in a potential client. My Referral Management assists and guides users through the campaign creation process. You can set the guidelines and determine the rewards for everyone involved in the referral. Reward Your New Referrals — After you set the parameters of your campaign, you can tell your friends and customers that any new people they refer will receive a reward or discount for their business. Provide Incentive for People to Give You Referrals — Reward your customers for spreading word about your business and generating referrals. MRM lets you set up a system that will make people want to generate business for you. They can receive rewards just like the new customer they bring to you.