BRAND STORY The story of Qimu is linked to both emotion and creativity. Qimu was born in 2017 through the collaboration of an architect daughter and a lawyer mother whose desire was to establish an affordable luxury brand. Having it’s power through two generations; Qimu is therefore timeless and ageless. QIMU /qi:mu:/ Buddhist spiritual leader in Chinese mythology has a bag; this bag is infinite, inexhaustible quality... so that the Buddha can put everything in it. Since the past and the seeds of life are in this bag, this bag is called ‘The Bag of Qimu’ Qimu Bags are produced from high-quality leathers by adding handcrafts to the design spirit. In Qimu we believe using the finest leather is the core brand; therefore each design is now already known for its butter-soft texture. Each Qimu Bag is designed to be practical, design oriented and has sophisticated details. VISION/MISSION/VALUES Based on the philosophy of Qimu Bags, the brand has set out his mission to design bags as light as breath. Focusing on the concept of light, elegant and lean leather bags, Qimu offers products that provide ease of use for busy days, stylish nights and long trips. All leathers used for production are obtained in an ethical manner. The fair and hygienic conditions of the supply chain are strictly monitored. Raw leather is transformed into timeless designs after a rigorous thinning process, using only high-quality craftsmanship. Knitting work used on handles is another emphasis on handcrafted art. Simplicity is the main character of Qimu Bags.