No matter what field you’re in, building a sustainable business depends on your ability to create a sustainable culture. A culture that reflects your values helps your team meet their objectives and aligns your customers’ needs with your company’s success. The right culture attracts the right people and naturally repels the wrong ones. A healthy culture grows ever stronger when most needed rather than fading when times turn challenging. Who bears the responsibility for building an incredible, sustainable, and aligning culture? You.