Italian apparel and accessories company based in Milan, with in-house styling and R&D. Established in 1999 with the launch of its iconic scooter leg cover: Termoscud®. Created a new apparel and accessories market for “Smart Urban Mobility”. Multichannel strategy: multi-brand motorcycle stores, department stores, mono-brand stores, outlet stores and ecommerce website. Export more than 30% of total sales, growing at 15-20% 60% brand awareness among non-scooter users in top metropolitan areas