Zero Waste Living Lab is a venture building program by Enviu. We build disruptive business models that deliver upstream reuse solutions to the global plastic crisis, starting in Indonesia – the world’s second-biggest leakage point of plastic into the ocean. Having deep on-the-ground knowledge, in less than one year since our zero-waste journey took off in 2019, our social entrepreneurs in Indonesia have set up 6 scalable reuse ventures that are currently working on closing the tap on single-use plastic waste. Tapping into an already existing and promising landscape of zero-waste actors, the ZWLL incubates existing Indonesian early-stage business models, replicates successful zero-waste solutions from abroad, and ideates new disruptive models where needed. These new models enable large groups of consumers to purchase products without single-use plastics.