Launched as a casual-meets-streetwear unisex clothing brand, designed and located in The Hague, inspired by local iconography and pop culture nostalgia. Sub Native finds style in the day-to-day. A coffee hang with an old friend, the fraught first date - or finding comfort in the third; a wooded walk with friends or a cold beer after work when the week is over. A twilight pizza shop-stop. A memorable sentence from a chapter in your favorite book. We believe these moments mean something, and that they deserve designs to match. With a notion for the minimal and a keen eye for the minutia, we embrace the esoteric. We wax on about how horrible the 80s were while secretly obsessing about the confidence to merge style and comfort in the analog age. Clean, original designs and detail to craftsmanship drive us. Our only rule? Don't be boring.