We accelerate environmental innovation through proven frameworks and methodologies to bring change to where it is most needed: our collective future on this blue planet. In Swahili, "bluu" = the colour blue. It’s the color that NASA discovered in 1972 — via their first satellite image — of our planet Earth. We derive it further to representing the sky, the oceans, and a world of abundance. In fact, 71% of Earth's surface is covered by oceans. We owe it to ourselves to protect the future of our oceans and the environment we live in.