Ripple is an innovative and unique application that generates, short, effective mobile surveys to be completed by a user’s co-employees. These surveys (Reflection Surveys) include questions targeted to reveal the perception of all employees from the viewpoint of their fellow employees. The Reflection Surveys are short (20 seconds to complete), concise (5 question per survey), easy (respondents score an employee on a 1-5 scale) and provide respondent anonymity to ensure truly authentic and genuine feedback and actionable information. Reflection Surveys are focused on the less tangible aspects of employee productivity and inherent links to corporate goals and culture. The result? Ripple tallies the data collected from completed Reflection Surveys to calculate a user's Ripple Effect Score - the cumulative impact (positive, negative or otherwise) a person has on his/her colleagues in the workplace. Honest, genuine and actionable feedback! Much better than the traditional "annual review" model used at most organizations.