What is only a little for us can be a lot in other parts of the world. Just one percent would be a big step! One percent of what? - Of all the things we consume! Imagine that you add only 1% to the value of your weekly shopping, that you pay only 1% more for going to the cinema, that you pay only 1% for filling up your tank... These are only small amounts of cents that each of can afford. Just 1% of our daily consumption that we add on top so that we can change people's lives!