The Willow Group has helped professional groups across Canada connect since 1988. Now one of Canada’s largest Association Management and Event Management companies, The Willow Group has grown as our associations have prospered. * Planning a regional or national conference to engage your stakeholders? Willow knows how! * Starting a non-profit association for your professional colleagues? Willow knows how! * Developing a marketing strategy with collateral to promote membership benefits? Willow knows how!