OUR STORY You'll find us at the crossroads of insights, design and business innovation, building the brands and customer experiences of tomorrow. How difficult can it actually be? And how much time is it possible to spend? It was this frustration that drove the founders, Øyvind Nystad and Dag Landewall, to start Reactor in 2000. At that point, they each had 15 years of experience in developing commercial concepts, proprietary brands and design, and with a couple of the biggest players: Ikea and Statoil. The experiences of the founders were identical: the path from a strategy document via decisions and through a development, design and realization process had become fragmented, was taking far too much time, cost far too much money and, worst of all, the solutions that came out of it were mediocre, did not change positions and made no difference in the daily lives of people. Welcome to an alternative world. OUR VISION is to be the leading professional environment for concept and identity design and the first choice for ambitious Scandinavians. We will be the leading professional environment for development, design and realization of proprietary brands and concepts for shops, shopping centers, restaurants and for most places where people meet. OUR MISSION is to take big ideas all the way into the real world. We assist our customers through the entire development and design process, from strategy to physical reality. We solely develop and offer services that support and reinforce this process.