Custom Lightning is an innovation advisory firm, headquartered in Minneapolis, Minnesota. Custom Lightning teams work alongside clients to create new businesses – from vision and roadmap development through launch. With expertise across business-to-consumer (B2C) industries and from startups to global enterprises, Custom Lightning helps you create new businesses more quickly and impactfully. We take pride in helping you to forge a unique path that's right for you instead of forcing you to adapt to any one innovation process or orthodoxy.