We come from a place of business, from a place of sales, from a place that seeks effectiveness rather than work for the sake of art. The only thing that interests us is to deliver the goods, which means: to make moves that will build the brand, create an emotional connection and generate leads and sales. The way to deliver the goods is not with great brilliance of divine inspiration, but with hard work. Willing to give extra effort, at all stages of the process. So we invest in strategy where others run straight to the creative to make the message a bit smarter. A little more accurate. That's why we invest in execution. We can make a two-hour banner with an image from the IMG Bank, but we prefer to invest two weeks in producing in-house video because the video has power and it stands out and sells much more than Stills. That's why we invest in media planning not only before embarking but every second of the campaign in the air. So we use sophisticated serving systems that can run multiple creatives at the same time and display the most effective site and the most appropriate location for him according to the audience at the same site. The willingness to invest and our ability to give more is the reason we provide the results.