VANBRUUN is an online specialty retailer of fine jewelry. VANBRUUN was founded and based in Borås, Sweden, and competes with traditional jewelry stores such as worldwide Tiffany & Co, and Swedish Guldfynd, and online retailer stores such as Blue Nile, 77diamonds, and James Allen. The main market is the Nordic region but VANBRUUN sells its products worldwide. The key feature of being able to search through thousands of diamonds by carat weight, cut, clarity, color, and other characteristics to stunning prices combined with state-of-the-art craftsmanship is what makes VANBRUUN.