The Brierley Group is a recognized innovator in today’s emerging Customer Engagement practice. While its founder was a pioneer in the design and management of some of the world’s most successful customer loyalty programs, the firm’s Rethinking LoyaltyTM practice counsels its clients on avoiding the mistakes that have allowed classic loyalty programs to go astray. As both a consultancy for clients and a creator of its own programs, The Brierley Group has demonstrated the strategic vision to materially change the way companies manage their customer relationships, driving desired behavior changes and measurably increasing corporate profits. The Brierley Group’s founder is sharing the learnings from his thirty year career with tomorrow’s marketers, as an Executive in Residence at SMU’s Cox School of Business in Dallas, teaching MBA candidates.