Imagine a world where the destination you dial has a meaning and carries a message. We believe that given the choice, people and businesses will prefer to use "call names" or "c:names" instead of plain telephone numbers comprised of digits only. CallmyName has developed a revolutionary technology for name-dialling. This ground-breaking SIM-centric approach creates a whole new ecosystem within the mobile market that allows for more meaningful communication between individuals or companies. In this era, where personalization is considered a basic right of expression, having a personalized c:name is the natural comunications evolution.