In today's commercial world Ohoo ! Jaipur is the philosophy to use natural materials and promote art forms that are getting lost under the pressure of commercialization. Ohoo ! Jaipur using the Bagru printing technique one of the traditional techniques of printing with natural color followed by the Chippas of a remote place of Jaipur district, Rajasthan for his clothes fabric. All the clothes from Ohoo ! Jaipur made entirely from natural fabrics and natural dyes. The printing on the fabric is done manually using block printing a dying art form, we aim to promote and evolve the traditional craft while economically empowering low-income craftsperson and empowering women to become self-employed we mixing 2 centuries-old arts with today's fashionable world and making one of the best designs and quality clothes for you. designs blend contemporary sensibilities with traditions of excellence. Its designers seek the bold and the striking, the graphic and the colorful, using modern printing techniques to keep pace with a demanding and fast-moving world market, keeping the spirit of resurgence always alive. Every piece of garment is made from natural fabrics and are block printed in a variety of elegant designs. All products are manufactured “in the house�? and great care is taken of quality and design. Attention to detail brings forth delicate handwork on each garment. Creative use of color is visible at Ohoo! Jaipur