Sparkl was founded by Chicago mom Lisa Souter who just had enough of riding in her dirty, Cheerio-ridden car. The mother of boys, Lisa spends much of her time driving kids to school or various car pool activities. The New York transplant is not a car enthusiast – just someone who understands the busy schedules of parents and professionals who would rather not spend time waiting in line at the car wash. The goal of Sparkl is to create time for the more important things in life, all while helping the environment.