Our Vision We envision that marketing professionals will achieve their full potential as inspirational leaders who guide companies and communities to success. We believe that marketing expertise and enlightened practices can help resolve the world's evolving business challenges. Our Mission Our mission is to build the future and raise the profile of marketing. We continually probe the new nature of the field, and we advocate for all aspect of marketing innovation and expertise. We Inspire, Support, and Celebrate Brilliance in Marketing. Our Values Through our mission, we bring life to the things we value: • Encouraging meaningful breakthroughs in marketing knowledge • Integrating the diverse perspectives that keep marketing relevant • Connecting people to advance their careers and the profession • Creating opportunity for involvement, experience, and recognition • Sharing the creative energy that radiates from the heart of NYC