AssoBirra, the Italian association of beer and malt companies, represents the main beer and malt producing companies and the microbreweries in Italy. It is affiliated to Confindustria, Federalimentare, The Brewers of Europe, Euromalt and EBC (European Brewery Convention). AssoBirra performs institutional duties and promotes technological development, beer culture and responsible consumption. This mission is carried out through the conduction of studies and researches on quality and technological innovation of productive processes and through PR campaigns aimed at promoting a greater knowledge of beer and a culture of responsible consumption of alcoholic beverages.