Inovacao Media Brazil is the result of the knowledge acquired from more than 100 years of the German group Huber Burda media, operating in more than 90 countries with several segments, and of the 15 years of operation in the Brazilian market of Editora Inovacao. The group and its main brands Vitrine do Artesanato and Burda Style are known in the Brazil for its handcraft and sewing courses. To our customers, we offer: video content, subscription content portals, high aggregated value print (as books and segmented magazines). Also, presential courses and professional trainings. One example is the Academia Burda project, aiming people with social vulnerability. Through the Vida com Arte and Arte Brasil TV shows, the group promote the best products and brands of the segment. Our focus is to allow the brands and products of all market reach the public which is interest in handcraft and DIY (do it yourself). Therefore, we share a constant integration among the content and the sales channels. Our clients have access to the offered products on TV show through the e-commerce and call center, allowing them to purchase what they want. Our contact base is constantly updated and filtered by techniques and products. MISSION Contribute continually to the development of the handcraft, among four macro environment spheres: Economics: opportunity to income generation Social: the handcraft as hobby, therapy and life quality Environment: incentive to sustainability with material recycling Cultural: appreciation of the artisan and Brazilian culture VISION Being reference of content production, aiming the easy access to learning and practice of several handcraft techniques, through the distribution and sale of supplies with rentability. And, therefore, making handcraft part of people’s lives.