Our Vision Responsible Tourism Tanzania will encourage our tourism industry in Tanzania to become economically sustainable, to care for our cultures, to provide a positive social impression and to nurture our environment. Our Mission Responsible Tourism Tanzania mission will be to support and guide the tourism industry to a holistic management approach by providing: Internationally accepted standards and guidelines with a clear set of practical ideas to introduce the tourism enterprises to a sustainable management approach. An auditing and evaluation process that will help guide the tourism venture to improving their actions and the product. A certification scheme with the branding for recognition of the company’s efforts and successes Lobbying and advocacy on behalf of the tourism industry to develop policies and regulations within Tanzania for the sustainability of the resources and cultures and people. Information and practical ideas, tools as well as training to assist the tourism enterprises to practice and participate responsible tourism. Promoting the responsible tourism operators and products in Tanzania to the international tourism market. Responsible Tourism Tanzania currently is in the initial formation stages, the following processes are in development: