Helix is MediaMath’s proprietary data offering that utilizes fresh, high-quality transactional data to provide exclusive benefits to agencies and brands, to accelerate programmatic success and unlock the full promise of data-driven marketing. Combined with MediaMath’s access to programmatic signals and the global MediaMath data partnerships, Helix provides access to predictive audiences, exclusive insights, and consultative services to maximize the impact data can have on an advertiser’s marketing initiatives. Visit us at http://www.mediamath.com/helix