The SPICE UP model is a whole new model for marketing strategists and progressive leaders designed by Professor Jean-Pierre Baeyens. It is a tool to strengthen your strategy and stand out from the crowd in our ever-changing business environment. Is your strategic posture intelligent enough to go through our turbulent times? Is your strategy robust enough to sustain a high intensity of competition and powerful enough to satisfy extremely demanding customers and business partners? Is your strategic positioning exciting enough to make your brand and corporate name shine around? The SPICE UP model will help you bring some excitement to your strategic options and become the ultimate choice for your customers. Discover SPICE UP and learn what it takes to be different while being yourself!