I'm proficient in end-to-end management of shoot production, art direction and content creation, from conception to realisation. Primarily focusing on projects in Fashion, Beauty and TVC, I have a genuine passion for successfully executing all aspects of stills and film across multi-channel platforms, creating the perfect 360-campaign. This passion drives me to always deliver as I want everyone involved to be proud of the magic we create together! Adept in art direction, production and budget management for TVC, still life, moving image, editorial, lookbook and social-first campaigns. In addition, I can execute and manage the strategic vision and evolution of brands through all communications and platforms, delivering a cohesive, credible and authoritative brand identity.