The Expert in B2B2C Sales Solutions: It all began in 2001 when Renoir Avanza pioneered an implementation model to drive sales for clients. We call this model “Retail Brand Advocacy”. After considerable analysis we were able to agree with many of the world’s leading companies, a common ‘gap’ in the sales and distribution channel. It was agreed that companies have very effective and sophisticated product and service distribution strategies. This means companies do a great job of getting their products on the shelves at retail [the SELL IN]. Conversely, It was also agreed that companies do not have an equal or effective strategy to drive the SELL OUT at retail, at the front line. This ‘gap’ acknowledges that you cannot drive sales, by stopping at the product on the shelf. Retail Brand Advocacy was born to attack this ‘gap’ at the front line and effectively uses the front line as a powerful sales tool. By implementing Retail Brand Advocacy our clients see their Sales grow and we know everyone wants more Sales! Renoir Avanza is proud to have worked with some of the largest Companies in the world. Together we have designed and developed front line sales solutions, that are both practical and real. Most importantly they deliver measurable sales results. Renoir Avanza is today recognised as the leading expert in Trade & Sales Channel Solutions, through our pioneering Retail Brand Advocacy work.