Where to Play teaches you how to systematically identify, evaluate and prioritize market opportunities for your business. It’s a practical handbook for anyone striving to commercialize new innovations. Learn how to apply the Market Opportunity Navigator with detailed exercises and case studies, to make sure that you are running in the right direction. The Market Opportunity Navigator provides a business tool with a solid underpinning: It was developed based on over 15 years of rigorous research, combined with years of practical experience in consulting and teaching budding entrepreneurs. Hundreds of cases, from different industries and countries, were studied and analyzed as we developed the underlying logic of the Market Opportunity Navigator. The result is a simple and appealing tool, that has the right amount of depth to help you make solid decisions.