M.I.S. (Marketing Information Systems) is the leading and most advanced company in Israel in mystery shopping services and dedicated market research. Since 1997, M.I.S. has been developing advanced marketing models for the improvement of performance and the creation of a competitive edge over competitors in the industry. The Market Research Dept. operates the “MIS On-Line” system, which is a dedicated interview and reporting system that enables customers to obtain, on-line, information regarding the interviews carried out within the framework of the their surveys, and to themselves analyze the databases – which, in the past, required the intervention of a researcher from the Research Institute. M.I.S Continuous Surveys developped – the On-Line “Customer Experience”. The model Aimed at service-oriented organizations that wish to examine, in an immediate and continuous manner, their customers’ satisfaction from the service provided them by the organization, and in providing a work tool for the improvement of all the levels of management and employees. The model operated today is at the service centers that provide a response to private and business customers in a range of fields (insurance, communications), as well as in organizations in which service is an integral part of the activities (motor vehicle work shops, car sales, electrical goods, etc.).