Who is reThinkData? We’re an exciting technology challenger brand established by recognized SAAS leaders in the association and online recruitment industries. Our flagship product, SimpleAPI, is the result of our two decades of experience. We’ve watched technology redefine the association space, giving organizations of all sizes unprecedented reach, connectivity, and management insight. We created reThinkData to bring positive change and innovative solutions to the association industry and beyond to help organizations continue to thrive. With SimpleAPI - we integrate across many industries and ecosystems to make data and content exchange simpler than ever. Organizations spend too much time and money integrating their systems to allow for processes like Single Sign-On (SSO) and basic customer data exchange. SimpleAPI addresses a very technical problem with a non-technical, user-friendly interface. More importantly, we free our customers to focus on their core business—not on complex data integrations such as initial configuration, upgrades, and ongoing maintenance. This solution has a place in almost any industry, across many individual ecosystems.