Storytelling is an art. An act of contemplation. It's considered. It’s something that draws you in and takes you away. Boundaries are broken. Emotions stir. Bonds forged. A great story is never forgotten. In every project we pay homage to the greatest story tellers. Many of the greats not only possessed vivid insight, they also had fantastic beards. We call it The Way of the Beard and it’s the driving ethos behind our brand. The Way of the Beard respects the ones who harnessed imagination, helping people see things in new fresh ways and making a difference in the lives of those who listened. The thing is, a story is only as good as the telling. Ours began telling tales of High Country adventures, and it spread. Like our beards, it grew and evolved. We refined the craft. And so, our reputation spread. So did the word; that if you need a story told well, or a brand brought to life right, you talk to The Beards.