“LUMINA” COMES FROM THE GREAT HISTORY OF OUR LOCALE, AND EXPRESSES THE SIMPLE BEAUTY OF A BURNING FIRE. Lumina Products was born in the notion that there are 2 important niches to be filled in the fireplace fuel market: Safety and Earth Friendliness. SAFETY FIRST Making sure the end user of our products does so safely is our first concern. From our Safety-Pour™ bottle technology to our revolutionary “Non-Flammable” SUPERBIOFUEL™, we’ve covered all the bases to ensure the consumer can enjoy the beauty of a ventless fireplace without fear. Underlining our commitment to safety is our personal fire-extinguishing tool, StopFireFast!™ The informed consumer should always be prepared for anything, and no matter how safe we make our fuel and bottles, we know that fires can happen anywhere for any number of reasons. Since our business is providing fuel for fires, we’ve found it equally important to provide an extinguishing tool that is superior to any other when there is a need or emergency requiring the fire to be out, and quickly. TAKING CARE OF OUR PLANET Switching from wood burning to ethanol burning is a great move on your part, but the type of ethanol you choose matters a great deal as well. Many fireplace fuels on the market today are made from one of the Earth’s most precious commodity – food. Corn, to be exact. By burning corn-derived fuel in a fireplace, you’re not only wasting food, but you could be polluting the air inside your home as well. SMARTFUEL™ is the cleanest burning bio-ethanol on Earth, with absolutely no smoke, soot, or offensive odor. SO ENJOY YOUR FIREPLACE WITH YOUR FAMILY IN A SAFER AND MORE ENVIRONMENTALLY RESPONSIBLE WAY!