McEathron Media provides media buying and planning services resulting in efficient, effective integration of internet and traditional advertising. We dramatically improve advertising results while reducing media costs. Traditional Media As the media industry becomes more fragmented in all segments, it is very important to have a targeted and results oriented media plan. We Eliminate the Confusion The advertising industry can be intimidating and confusing. We have been planning and buying media for 30 years, so we know how to put together the most effective media mix for your budget. We Negotiate the Best Buys and Get Results We squeeze the most out of your advertising dollars. We plan, negotiate and buy all traditional media from TV to Out of Home. We also consider the other not so common media; anything from sidewalk chalk ads to event marketing. We take into account all media sources that provide the best campaign strategy. Three Stage Process We use a 3 stage process to ensure you get the right strategy, effective buys and accurate feedback mechanisms to achieve and measure results: 1) Strategy 2) Implementation 3) Measurement Online Media The internet provides a growing number of media opportunities that are targeted and measurable. We assist you in developing the right online media plan focused on your goals and objectives. Internet Marketing Experience We have been planning and placing online media from our beginnings as Media Calgary in 1999 when the internet was in its’ infancy! We have designed and managed internet campaigns that include search engine optimization, pay per click advertising, mobile phone advertising, banner advertising, Google, Facebook and other social media. A Strategic Approach We will assess your campaign objectives; develop an online strategy and internet marketing plan. We then implement a comprehensive internet media program designed to drive traffic to your business and your web site.