Liminal Retail delivers advantage through adversity. Retail is in transformation, but as the traditional principles and processes of the industry come under increased pressure, accelerated during the current crisis, a dominant new consumer model remains yet to establish itself. As a result, we find ourselves between these two worlds, a liminal time of “no longer and not yet”. At Liminal Retail, we recognise this place of transition as a potent space of fluidity, where significant opportunities and partnerships can be found if businesses can quickly build resilience and adaptability. This knowledge is built on the experience of being retailers ourselves and understanding first-hand the current landscape and financial climate. We also believe in the power of collaboration and network to reinforce these advantages. We work with our clients in the retail, franchise and real estate sectors to reassess current business conditions, build forward strategies to support growth and establish global partners – ensuring that as we emerge into a new commerce landscape, our clients are perfectly positioned.