Ik360 supports companies to act based on customer behaviour. We perform segmentations, and execute marketing campaigns in both new media and traditional channels. Within marketing, we co-define the KPIs and execute measurable campaigns. We worked with main campaign management systems (SDL Tridion, Siebel, SAS), data analysis software (Google, WebTrends, SPSS, data mining, SQL) and online tools (HTML, XML, email marketing, social media, user profiling)