NAAV, created and nurtured by Avneet Advani, is a sustainable and organic certified Lifestyle Apparel brand that aims to produce fashion in a way that not only is healthy for the environment but also promotes a healthy approach to women empowerment. The brand is known for its beautiful choices which will never diverge from the path of sustainability. NAAV is a brand inspired by family and local lifestyle and this sets the idea of lending a positive hand towards the precious local arts and artisans. Artists from all over the country gather to create each piece with a lot of care and love for the person adorning their hard work. Each piece has multiple stories, experiences and souls connected to the multiple artisans it passes through. NAAV is a step towards reclaiming and celebrating the age-old traditions and skills passed through generations. It is a step towards evolving the world so that our culture can reach those with differences and can inspire others without isolating ourselves from the outside world. With a wide range of global clientele, NAAV aims to make an impact on everybody it reaches. The brand was born out of the need to slow down and enjoy fashion rather than throwing out barely worn clothes because they are “not trendy anymore”. Since it is created to reduce one's consumption of fast and unethical fashion, NAAV can be called an experience of a brighter and more positive future. NAAV extends this experience in the space it physically continues to grow in. Located in the pink city, it showcases a mix of rural and urban lives. The store’s courtyard is built for you to rest and absorb the timelessness and the inspiration behind the pieces made for you. It is meant for a journey through the stories that each product holds and will hold in the future. NAAV is a brand launched to fully support and express Avneet’s commitment to local arts and sustainability.