Playology Intl is a leading strategic consultancy that pairs expertise in licensing and merchandising with a content and viewership strategy. Headquartered in Toronto Canada, Playology's expertise extends to North American and Asian licensing, retail and media solutions. The Playology team have over three decades in combined experience working in mainland China, Southeast Asia, Asia Pacific and North America which has instilled a deep understanding of kids media, consumer products, retail merchandising, youth consumption trends and cross-platform viewership.