D&A Experiences Oy offers industrial design and helps in: - Understanding the desires of the user - Creating usability by focusing on the needs of the user - Creating quality through the experience on materials, technologies and manufacturing - Creating products that fortify the brand identity, but also to build it further by creating rewarding and meaningful user experiences D&A services: - Strategic Design: Long Term Design DNA, Product Family Management - Target Group definition and end user analysis: knowing the user, desires and needs - Visual Design: material and colour design according to target group analysis - Industrial Design: All inclusive design services from concept work until production - Design Investments: Venturing with start up’s or disruptive product development programs