Founded in 2004, CuteCircuit is the world’s first wearable-technology fashion brand. A pioneer in this field, CuteCircuit interweaves leading edge fashion design with emerging technologies and smart fabrics to create fashion design that not only looks beautiful, but also features magical interactive capabilities. CuteCircuit’s co-founders, Francesca Rosella and Ryan Genz, come from a heritage of couture in fashion design (Valentino), and Interaction Design and Anthropology respectively. After a decade and a half of innovation, the brand holds a number of patents in the field of wearable technology, such as 3D Spatial Audio, Haptics for Augmented Reality , Interactive Luminous Garments, Multimedia Wearable Telecommunication Devices, and Sensor Enhanced Fabric constructions.