SHADES OF GREY was founded in 2010 in New York City. Initially started as fashion show production company, over the past decade the agency has rode the wave of insider-only runway shows transforming into large-scale, global digital consumer content opportunities that coincided with the rise of social media. In serving this 24/7 digital marketing channel, the company now works across multiple categories including photo shoots, film shoots, brand events, experiential retail and large-scale installations. Through the agency’s fashion industry credentials, the company has worked with many of the best creatives in the world: from photographers to architects, from set designers to musicians, from film directors to florists, from caterers to casting directors. The company is known for its strategic, multidisciplinary leadership and its ever-present focus on process and execution.