Brands Group is a fast growing (e-)commerce company. Brands was founded in 1977 and has learned the game of commerce by selling batteries under the GP Batteries brand. The basis of the success is the development of inventive concepts, combined with customized solutions and services that meet the specific needs of their customers. Brands’ focus is on offering solutions instead of just selling a product. Through an extensive network of OEM-customers, (r)etail partners and online platforms such as Bol.com and Amazon, they offer access to their products and brands anywhere, anytime, and on any device. Brands is currently building an outstanding and diverse brand portfolio. Every month new concepts and sales channels are being launched and especially the direct to consumer sales is growing towards a global scale.