Many consumer-packaged goods markets are now re-strategizing their launches of new products and existing product line extensions around the globe. The change in plan meant to cope with the changing consumer requirements. This leaves product developers also to follow new approaches at the core R&D level, through the eyes of the changing habits and aspirations of end consumers. The early prediction of how this consumer behavior change is primarily challenging. It is also essential to uncover whether consumers want additional product attributes for their unmet needs and comfort- (or) an all-new product range to cater to their new requirements. Therefore- FMCG products, especially the Home & Personal Care (HPC) goods, need to get a new look and agility in terms of product efficacy and experience by deriving new product equations. We, at LiquidCubes, are very much excited to work with you. Let's connect and discuss.