bCODE is a unique mobile scanning technology that enhances mobile marketing and mCommerce strategies. It can be used to deliver and authenticate tickets, coupons, loyalty identities and payment credentials to the more than 6 billion mobile phones on the planet. bCODE greatly enhances mobile customer engagement. It represents the best way for retailers, brands, banks and many others to connect with every one of their customers. It provides opportunities to engage in new and innovative ways that add value to their customer’s mobile experience and to their own bottom line.