FITMARKET aims to promote healthy lifestyle habits, linking food, sport and sustainability. Prioritising producers that generate a positive social and environmental impact, guaranteeing the traceability and sustainability of the products that are marketed. Fit Market is working on a curated marketplace, powered by blockchain technology, which products are a combination of well-being, energy, health and sustainability. We are developing a technological platform for producers and consumers that provides transparency via traceability with the objective of democratise the access to trustworthy information . Our product selection has been carefully selected to meet these three criteria: - Good for you - Energising and tasty - Respectful of the environment : Organic and local when possible. We are entrepreneurs, dreamers and as such we have a goal and we are moving forward to achieve it. We know that, just like us, there are new consumers who are more aware of what they experience, share, and, of the environment that surrounds them. Based on this, they make smart choices in their diet and lifestyle. From there, real communities are built. We aspire to be one of them. Our mission is to inform, promote and support a healthy lifestyle with the aim of overall well-being. Our vision of wellness is 360°: it encompasses physical activity and nutrition as pillars, supported by holistic therapies for mental health, stress management, sleep and personal development. We get involved with the people behind each brand. We choose local enterprises because we know they develop better quality products. We give priority to producers who share our values and have an environmental and social commitment. With each purchase we plant a tree. Because with our actions, we try to have a neutral or positive impact on the environment.