ASL (Aromatic Scents Lab) is a fragrance brand based in Dubai, UAE, and was established in 2021 to serve clients that are both domestic and foreign. We created ASL because we believe in bringing the world of fragrance to our people through authenticity and with an invisible bond between our souls and yours. We trust in the power of fragrance to create memories and evoke emotions that make you stay engaged & connected. We believe in creating innovative fragrances for a variety of applications that are elegant, timeless, and luxurious. Our fragrances are integrated with many products designed for the body, hair, as well as for home. We believe that the art of wearing perfume is not a one-stop-shop, one size fits all kind of deal. Complete freedom was given to some of the most talented perfumers, to combine old craftsmanship, contemporary artistic sensibility & rare raw materials. We believe fragrance creation is a true art form, and our perfumers have exhibited the mastery of perfume over the years to deliver signature scents with sensibility.