Pura Vida is not just our name. Pura Vida is a Costa Rican saying meaning “pure life” or basically, life is good! Pura Vida is more than a name – it’s our motto. It filters throughout all that we do, to our products, our farms, our customers, our service and our employees. And our goal is to bring a little piece of that good life from our farms to your table. We are based in Brea, CA, serving as a grower, shipper and importer of fresh pineapple, watermelon, cantaloupe, honeydew and specialty melon products. With growing locations across the United States and in Costa Rica, we can grow our fruits in the best environment possible throughout different seasons of the year. We grow our melon products right here in the United States and our superior pineapple operation is located in Costa Rica to produce a year round supply of incredibly golden, sweet fruit.