RICOH IMAGING EUROPE is a subsidiary of Ricoh, a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions. RICOH IMAGING, originally founded in 1919, under the name Asahi Optical Joint Stock Co., launched its first SLR camera in the 1950s under the PENTAX name. It is the leading supplier of recreational and professional imaging equipment, with a long standing brand heritage in both Pentax and Ricoh branded products. Its product range includes state of the art digital SLR, medium format, interchangeable lens system (mirror less) cameras, zoom and outdoor compact cameras and an extensive range of high performance lenses and accessories. In addition, it has a wide range of binoculars, suitable for a variety of activities. RICOH IMAGING EUROPE successfully distributes its products through a number of channels, including independent camera shops, mass merchandisers and national multiple retailers - both on and offline.