Erada is a Saudi Arabian company that aspires to develop and spread all aspects of human awareness–spiritual, mental, physical and social–by awakening the potentials lying within individuals , and transforming them into a state of conduct in which they are blessed with self awareness and acknowledge their freedom to choose. The word "Erada" in Arabic means Willpower, and we view it as the will to let go, the power to accept. In achieving it’s mission of spreading awareness, Erada adapts a three-pronged strategy that includes a publishing house, a training center, and an event organizer. The mastermind behind Erada is Nora Abdullah AlShuhail, a consultant and trainer in the field of Self-help and Awareness Development. Nora has twelve years of fieldwork experience in the Middle East and draws from a variety of established schools of thought in her work.