Our core purpose is to help businesses design new ways of living – enabling humans to thrive, work, move, change – today and tomorrow. We are experienced research, strategy and design practitioners, who have worked on global insights, brand and innovation projects in over 25 countries. We do two things and we do them exceptionally well: Context-centric research: sociotechnical approach to insight, blending human and system perspectives. Strategic design: designing future generation products, services, brands and businesses.