BURNT RUBBER & MALTED BARLEY, SINCE 1925 A loyal son of Roaring Twenties Manchester, Kenneth Frank Gardner was destined to roar into life as Kenny Franks in modern-day Sydney. He was a hard-working, humble man who lived for life’s simple pleasures – whisky and engines. And he had some decent principles, too. KEN OATH Confident Humility – honed from military service beginning at age 18 and realised in our motto make an understatement. Lionhearted Personality – earned during WWII repairing Royal Navy aircraft carriers and infused in our less, but better design ethic. Built To Last – carried throughout his life and celebrated in our anti fast fashion stance with ethically produced limited runs. LET’S BE FRANKS Just as Kenneth believed in living on the smell of an oily rag, we've developed a few fresh ideas of our own. We believe in transparency. We believe in styling clothes for a lifetime, not a season. We believe in the magic of a bygone era where material goods are treasured, not trashed. We understand the effort and resource that goes into creating an item of clothing, and we don't take that knowledge lightly. We are driven by design. We are Kenny Franks. ONE OF THE ONE PERCENTERS And just as Kenneth loved putting pedal to metal we’re putting money to mouth – accelerating our environmental philanthropy in partnership with 1% For The Planet. It’s a commitment to donating 1% of our revenue to making the world a better place. It’s about bringing dollars and doers together to save the Earth. It’s in every fibre of our 100% organic cotton being.